Our Brand

At the end of 1960, Carlos Pairetti, with his Trueno Naranja, dazzled with its speed on the Turismo Carretera tracks. Through sheer skill and bravery, he distinguished himself among a few. But not only his qualities and professionalism took him to the top. Above all, it was the love for what he did; cars and speed were his life. He managed to give free rein to his genius, his innate talent. He dedicated his life to what made him most happy, to that one thing that he had inside him since he could remember.

That is what we do here. Passion for what we do moves us. This brand, this icon, and these colors are our tribute to Carlos, who inspired us to follow his path.